gentle monster shanghai flagship store blurs the boundaries between retail and gallery
south korean brand gentle monster has well established itself as a non-conformist, radical force, both when it comes to its eyewear designs, and to the interiors of its retail locations. whether it concerns its flagship stores in several countries (check the london one here), or special projects such as the quantum installations, the brand keeps surprising its customers with ingenious, multisensorial experiences that transcend the boundaries of conventional retail design. for its flagship store in shanghai, the in-house team, headed by founder hankook kim, has put together a series of rooms each with unique spatial elements, such as woven sculptural creatures, piles of soil, wooden boats, and pieces of technological equipment.
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Source:
architectureadmirers
URL:
http://www.architectureadmirers.com/
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