General Motors Design Auditorium Michigan
General Motors Building, MI Interior Architecture, GM American Car Maker
General Motors Design Auditorium Michigan
GM Facility in Warren, USA – design by von Weise Associates
Jun 23, 2018
General Motors Design Auditorium Michigan
Architects: SmithGroupJJR ; Original Architect: Eero Saarinen
Location: Warren, Michigan, USA
General Motors Design Auditorium Michigan
In 1956, the General Motors automotive styling team moved from Detroit to a new design space in Warren, Michigan.
The complex, originally designed by Eero Saarinen, has become a legendary corporate master piece of planning and design. Saarinen, working closely with the automotive styling team placed special attention on the spaces concerned with designing, prototyping and evaluating new automobile styles.
photo courtesy of The Chicago Athenaeum
A large indoor viewing auditorium was constructed to enable the designers the opportunity to view their designs in an open space regardless of weather. This 180? diameter domed space was indirectly lighted to provide a shadow-less environment for the evaluation of form and finish of the vehicles. It has become an iconic piece that automotive design organizations around the world have prototyped for facilities of their own.
General Motors, seeking to enhance the relevance of this landmark as an evaluation and presentation center for critiquing, presenting and displaying the next generation of automotive product design, initiated the renovation of the Design Auditor...
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