Futureland Nanjing Puyue Hershan Experience Office, Chinese Building, Property Interior Images
Futureland Nanjing Puyue Hershan Experience Office
New Development in China for developer Future Land – design by HASSELL
19 Jun 2018
Future Land Puyue Heshan Sales Office
Design: HASSELL, Architects
Location: Nanjing, China
Futureland Puye Experience Centre and Show Office
PUYUE HESHAN is a high-end property brand created by developer Future Land, who commissioned HASSELL to design an experience centre for this suite of new residential apartments.

The client wanted a space that would represent their brand and delicately balance this with an environment that would make visitors immediately feel at ease and communicate their aspirations with this new development.
HASSELL’s starting point was to bring our unique blend of hospitality and lifestyle design expertise into the project, to create an immersive experience for visitors. The engaging outcome has been embraced by client and visitors, with the space successfully telling the narrative of the development.

Based on a deep understanding of the brand, the concept for the design that the team created is called The Secret of PUDI, a twist on the modern Chinese style and the idea of a sanctuary in a busy city.
The character of?PU? (???) and which is the character for jade, is a reflection of the client?s aspiration ? to create a pure space that fits seamlessly within the nature that surrounds the area.

This is refle...