With the promise of one-week free shipping Hitting that furniture sweet spot of quality and affordability is notoriously difficult, and the recent closing of much-buzzed-about ?Ikea challenger? Greycork is a sobering reminder. But that doesn?t mean others aren?t still trying.
The latest startup taking a shot at shaking up the furniture industry is Burrow, which officially launched yesterday with a line of modular, easy-to-assemble sofas offered at mid-range prices?i.e. $550 for a one-seater, $750 for two, $950 for three, and $1,150 for four.
In the age of shrinking apartments and nomadic lifestyles, the idea of a modular couch that can be rearranged or added onto per your needs and space constraints has been a popular idea. What sets Burrow apart design-wise is that, rather than looking overly rudimentary and bulbously spineless, it actually passes for a regular sofa, and midcentury-inspired at that (as all things seem to be these days.) Designed by Leah K.S. Amick, a luxury furniture designer educated at the Rhode Island School of Design, Burrow couches feature clean lines with high-density foam core cushions and stain-resistant, chemical-free upholstery. From what we can tell after sitting on one for about 15 minutes at Burrow?s office, it?s definitely on the softer side of midcentury-style sofas, designed to be actually used for extended periods of time.

Now, purchasing a sofa can be a deeply p...