Ford's new CEO pioneered design thinking at Steelcase
Jim Hackett has been collaborating with IDEO for a decade, most recently on tech-driven mobility solutions A Ford exec with a design background and who launched its Chariot microtransit system and Motivate bike share program has just been named the automaker?s CEO. Not only does this give Ford a competitive edge over traditional car companies, which have been scrambling to acquire tech startups in the race to autonomy, it shows that Ford is fully committed to its vision of shared, autonomous mobility that may not even include personal cars.
The new CEO is Jim Hackett, a longtime Ford board member who had recently joined the company in a new role, forging the company?s technology links with Silicon Valley. Hackett replaces the former CEO Mark Fields, who championed Ford?s new direction but apparently wasn?t turning the company?s stock around fast enough. Hackett also brings an interesting connection to the design industry: For 20 years, he was CEO of Steelcase, one of the ?big three? furniture manufacturers headquartered in Western Michigan. It?s notable that Hackett began his career at Steelcase when it simply made popular office chairs and helped transform the company into a leader in helping corporations collaborate globally by forming a strategic partnership with design consultancy IDEO.
As the Detroit News notes, the Steelcase-IDEO partnership went beyond working together on key projects. Hackett and IDEO founder David Kelley were connected by a ?live audio-video ...
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