communication & creative design office beetroot has created the visual identity for ypsilon, a multifunctional space that combines a café, bar, restaurant and art space in thessaloniki, greece. occupying a neoclassical building of the 19th century in the city?s lively valaoritou area, the light-filled space has been renovated by the in-house team with minimal interventions and great attention to its existing qualities, while the bold graphics found in various spatial elements add to the uniqueness of the project.
 
 
DB: where do you draw your references from"
 
B: literally from everywhere. we believe that, being on a 24/7 observation mode is a part of a designer?s life. in order to suggest something new, we have to understand how the old works. the chaotic yet practical design of nature fascinates us. history and politics, new technology, arts and culture, music, sports, cooking, everyday life and social interactions are just a few of our stimulants. we are humbled by the greatness that surrounds us and deeply inspired by it.
 
 
DB: is there an overall aesthetic you aim for as a studio, or is every project different"
 
B: our design approach is like a genetic code: a strict set of rules ready to mutate, evolve, and adapt according to their environment, in order to sustain and prosper. as we grow we become more precise and focused to a philosophy that keeps our work coherent although visually nothing we create ?looks? or ?feels? like anything else w...