Don?t be the best ? be unique!

Being Unique Is Really Important…But why"
We are often told to be the best so that you are safe and ahead of the game. But, here?s what you probably didn?t realise . . . All of us are born with unique abilities, for which people often try to imitate others.

But, even though it is good to be the best or a popular company, being unique will leave your company?s mark on everyone?s mind.

Therefore, no one will ever be able to reach the one-of-a-kind standard that your company and services or product created for itself and for your clients.

Because in the long run in order to survive, it is important to focus on your staff and your professional unique capacities and to work with them to improve.
Just because there will always be someone better, doesn?t mean that your special offer won?t be useful for your clients. Understanding your company?s unique abilities will only lead you to create an experience like no other. As Simon Sinek said, that?s how Apple, Martin Luther King, and the Wright brothers …started their way to success.

Moreover, it is wise to understand the potential of your staff to extend their capacities because striving for perfectionism is never in the human nature.

?A candle loses nothing when it lights another candle. Be the light that starts the fire in someone else. Let your brand be that candle who lights others.?

How to be unique by com...