Designed for millennials, new homes cater to growing demographic
Strada homes, which start at $394K, were made for the ?move-up millennial? Finished earlier this year, the Strada homes, located in the Inspirada housing community in Henderson, Nevada, 20 minutes from the Vegas Strip, target what many developers hope will be a rapidly growing share of the market: millennial homebuyers.
Designed by Pardee Homes, part of the TRI Pointe Group, these modern homes, which come in three different floor plans, were informed by research conducted by the consulting firm Ketchum Group.
According to Klif Andrews, President of Pardee Homes Las Vegas, the homes, which went on sale in March and start at $393,990, have been tailored for the ?move-up millennials,? those who already have a home or condo. This seems to miss the most pressing need of the millennial market, an affordable starter home, though Andrews says the company will soon be developing a more affordable line (the median home price in Henderson is $272,500, according to Zillow). But despite zeroing-in on the more hip, older, and wealthy end of millennial demographic, the new homes may offer insight into how developers view these potential customers, and how they plan to adapt to a changing market.
The interiors of the Strada homes reflect millennial preferences toward ?maximizing space, affordability, and personalization,? according to the homebuilders.
Andrews says that the homes reflect preferences uncovered in a series of surveys and focus groups. Whi...
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