Da Ya Li Roast Duck Restaurant, Chengdu Commercial Interior, Chinese Architecture Images
Da Ya Li Roast Duck Restaurant, Chengdu
26 Mar 2020
Da Ya Li Roast Duck Restaurant
Architects: IN ? X
Location: Chengdu, China

Wu Wei: Discovering the New Vitality of Traditional Brand – Da Ya Li Roast Duck Restaurant Chengdu Vanke Tianhui Branch

Food is a good embodiment of civilization, as well as the past and the present of a city.
Chinese people have been good at tasting food since ancient times. Sichuan is a region of China that emphasizes on food taste and aestheticism. It has cultivated discerning taste buds of generations with its outstanding food speciality.

The Da Ya Li Roast Duck Restaurant, which integrates Chinese royal imperial food and Beijing marketplace dishes, has deeply absorbed the essence of Chinese food culture. With more than two decades of experience in the catering market, it opens a new restaurant in Chengdu to promote the Beijing food culture and upgrade the brand image. The restaurant is designed by Wu Wei, who has epitomized the catering space design. How to maintain the endless vitality of an old brand is a great challenge, but in this project, the designer is facing both challenges of brand image upgrading and integrating into the local culture.
The red color is a symbol of solemn Chinese royal architecture, and it is also the typical sign of peppery taste in Sichuan cuisine. This color is presented in this project with a visually striking imag...