In the heart of Qianhai, Shenzhen, a beacon of contemporary luxury design emerges – the Customer Experience Center for BMW. This innovative project, masterfully redesigned by Archihope in 2022, stands as a testament to the transformative power of sustainable development. Nestled at the junction of Zhenhai Road and Gangcheng Road, the center embodies the spirit of Shenzhen’s New Special Economic Zone and Qianhai’s unique marine culture.
The design team, driven by the principles of sustainable development, breathed new life into the existing structure. They meticulously addressed architectural challenges such as facade design, noise, shading, ventilation, and daylighting, all while ensuring the building’s seamless integration into the urban texture. The result is a stunning testament to the future of design, a building that not only adapts to Shenzhen’s hot and humid climate but also enhances the customer experience at every turn.
About Customer Experience Center
BMW’s Innovative Customer Experience Center in Qianhai
In the heart of the New Special Economic Zone, Qianhai, a testament to Shenzhen’s innovative spirit of over two decades, stands the BMW Customer Experience Center. This world-class facility, located at the intersection of Zhenhai Road and Gangcheng Road, is a beacon of the city’s unique marine culture and its innovative, inclusive urban spirit.
Sustainable Development: A Core Design Principle
The d...