Shoping Plus City Outlet Mall, Beijing Retail Development, Architect, Retail Project Development, News, Images
Shoping Plus City Outlet Mall in Beijing
Shopping Centre Redevelopment in China – design by AaaM Architects
22 Feb 2018
Beijing Shoping Plus City Outlet Mall
Design: AaaM Architects
Location: North Fourth Ring Road, Chaoyang District, Beijing, China
Shopping Mall Rebirth as a new O2O Retail Environment / Beijing Shoping Plus City Outlet Mall

Next to the Olympic Media Village and Beiyuan Road North metro station, ?North Star Shopping Centre? opened its door in 2010, right after the Beijing Olympic event. Decade over, the nation-owned mall is running down due to inappropriate retail positioning and operation. Shopin, being the largest outlet brand in Jingjinji Metropolitan Region, takes over the entire mall and redevelop into City Outlet Mall, named ?Shoping Plus?, first-of-its-kind in the Capital city.
Hong-Kong-based AaaM Architects was appointed as chief designer, assisting in setting the design brief, and providing design solution from head to toe, including façade design, hard landscape, retail planning, interior design, anchor store and signage design.

Retail circulation is completely re-planned, tailored for a mall of renowned factory stores for retailers like Nike, Uniqlo, etc. Anchor stores, usually found in traditional mall, are displaced with shopin-operate multi-brand stores at strategic locations between factory stores. This retail strategy...