At Salone del Mobile 2018, the tech world stages a takeover
Is the gap between the tech and design worlds closing" As one leading tech designer said in an interview during Milan Design Week last week, ?99.5 percent of talk in Milan is still around tables and chairs.?
But could the tide finally be turning" This year saw an increased focus on the intersection of technology and design through discussions, exhibitions, and more.
Debuts of big tech brands like Google and Instagram at a week historically dedicated to traditional furniture design were viewed by many in the scene with skepticism?and welcomed by others. After all, isn?t design at its core focused on making the world a better place, using whatever materials are available to do so"
Google stakes out territory Google staged its first-ever official Milan Design Week appearance at the Salone hotspot Galleria Rossana Orlandi. The tech behemoth?s exhibition, titled ?Softwear,? was curated by Li Eldekoort, leading trend forecaster and dean of Hybrid Design Studies at New York?s Parsons School of Design, and organized by Ivy Ross, Google?s VP of design.
Presenting Google?s line of cell phones, cameras, and speakers in seemingly Scandinavian-inspired home settings?including a snug seating area oozing with hygge?the exhibit aimed to show how seamlessly a well-designed tech item can blend in with attractive home furnishings.
Sean Pierce courtesy Google Design
The show was influenced by a prediction made by Edelkoort in 19...
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