Amazon's Bricks and Mortar
Earlier today I decided to check out the new Amazon Books, which opened a few days ago. The bricks-and-mortar version of the online powerhouse is located in Time Warner Center at Columbus Circle. The store makes its presence known only subtly, with signage in the two windows above the BOSS logos on the right:
The store is located on the third floor of the building's mall, here seen from the outlook on the second floor:
Given the layout of the mall, the store is accessed via a bridge, which features some signage to entice shoppers below to take the escalator up a couple floors:
On this Saturday of Memorial Day weekend, there was a line to get into the store. For whatever reason (safety, not going over their occupancy limit, making it feel like an event, who knows"), the store let only ten people in at a time. My wait was about ten or fifteen minutes ? more time that I would spend in the store.
As has been written about all over the place, one gimmick of the seven-and-counting Amazon Books stores is that ALL of the books have their covers facing outwards, meaning there are lots of shelves but very few books:
Another gimmick is that the selection is based, in part, on online sales on Amazon.com rather than, say, the expertise of the people working in the store, as is the norm in bookstores. Further, "reviews" come from online as well rather than employees. Note the "Books with More Than 10,000 Reviews on Amazon.com" and "Hot in Amazon Bo...
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