The iconic brand is digging deep to provide local intel and gear for a younger fan base Best known for their silver bullet travel trailers, Airstream is the longest-tenured RV manufacturer in the world and an iconic brand steeped in history. Lately, however, the Ohio-based company has been working hard to innovate, like launching new technology that lets you control amenities in your Airstream trailer from a smart phone. Love campers and trailers" Come join our community group.
The company?s latest on-trend move is the debut of the Airstream Supply Company, a new website that is part travel magazine and part e-commerce shop. With sleek branding, top-notch photos, and hip products, this is a site built for millennial campers.
On the one hand the Airstream Supply Company site features camping gear from like-minded brands. The ?Campfire Collection? includes folding wine glasses, an Airstream-branded camping chair, and goods from companies like Otterbox, Rumpl, and Solo Stove. While not extensive, it?s a curated list that Airstream owners?especially of younger generations?will most likely enjoy.
The site is also meant as a travel resource for Airstream users, with a ?Stories? section that inspires adventurers to hit the road. The first locale to get the Airstream treatment is Salida, Colorado, a town described as ?grittier than Aspen and more remote than Boulder.? A collection of articles highlight what to do in Salida and also provide three shoppable items?like a...