Brit designer Jasper Conran (son of Sir Terence) has had a robust career; his areas of expertise include apparel, interiors, and home decor; now he’s moved into hospitality. Conran first visited Morocco in 1984 and had been mulling the idea of buying and restoring a riad ever since. In 2016 he opened L’Hotel Marrakech?as both designer and owner?inside the city’s central medina. It’s composed of five rooms (all suites) set in a 19th-century riad, arranged around a central garden and pool with a restaurant and hammam. Suites start at ?293 ($314) per night; for more information, visit L’Hotel Marrakech.
Photography courtesy of Jasper Conran.

Above: The hotel was remodeled by local craftspeople using traditional Moroccan materials (tile and plaster, most notably).
Above: The hallway of the Fez suite. The hotel is filled with antique Moroccan textiles, furnishings, and art from Conran’s own collection.

Above: Every room in the riad is anchored by a king-size four-poster bed.

Above: Conran paired traditionally ornate Moroccan furnishings with whitewashed walls and a restrained color palette in each room.

Above: The sleeping spaces are designed to feel uncluttered and relaxing. The all-white linens are made locally.

Above: The hallway of the Casablanca suite, the largest in the hotel. The ceilings are hand-painted zouak wood.

Above: There are no televisions in the hotel; the beds overlook the central courtyard and garden ...