IKEA and Swedish design agency Åkestam Holst have created an advert that acts as a pregnancy test, revealing a special offer when it detects a positive result in a woman's urine.

At first glance, the design ? which featured in a Swedish women's magazine ? appears much like an ordinary IKEA advert promoting the brand's Sundvick baby crib.

Read more on Dezeen: https://www.dezeen.com/"p=1171649

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