Samsung's The Frame television aims to make buying art "as common as downloading a TV show"
In this exclusive movie Dezeen filmed for Samsung at London Design Festival, the Korean brand explains how its new Yves Behar-designed television aims to make discovering and collecting art more accessible.
The Frame television was designed by Behar to look indistinguishable from a framed artwork.
The device features an online store, which allows users to browse and purchase artworks to display on the screen when they are not watching TV.
Sarah Nelson, who leads content development for The Frame, believes the new device and accompanying service will encourage users to buy artworks for their home digitally, much like they pay to download films or TV shows.
"The Frame is both a 4K smart TV and a digital canvas," she says in the movie, which Dezeen filmed at Samsung's The Frame installation at London Design Festival last month.
"We think that by providing a really simple and affordable way for people to collect art, we can potentially make buying and collecting art as common as it is to purchase a TV show or listen to your favourite album."
Read more on Dezeen: https://www.dezeen.com/"p=1144616
WATCH NEXT: Samsung will use The Frame television to showcase art during London Design Festival - https://youtu.be/nJjgaJDqE18
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