Grohe creates watery installation for launch of Atrio faucet collection

In this movie produced by Dezeen for Grohe, vice president of design Michael Seum explains the concept behind the brand's water-filled Milan design week installation, where it launched its latest collection of faucets.
Grohe, a manufacturer of sanitary fittings for kitchens and bathrooms, revealed its pared-back redesign of the Atrio faucet collection during Milan design week in April.
The range centres around a minimalist mixer faucet with circular geometries.
"Atrio is a new collection of faucets within our spa category designed for the luxury market," says Seum in the movie.
The design is a stripped-down take on previous iterations of the Atrio collection. "It's more about what we didn't do," claims Seum. "Atrio is a line of simplicity and reduction. It's about balance and symmetry."
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dezeenmagazine
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