Glasgow-based watch brand Instrmnt launches 02 collection
The 02 watch by Instrmnt features a 35 millimetre sandblasted case and streamlined lug-less silhouette. It is now available to pre-order from Dezeen Watch Store: www.dezeenwatchstore.com/brand/instrmnt
Instrmnt's watches takes inspiration from mid 20th-century industrial design and pair high quality Swiss components with a retrained, utilitarian aesthetic.
The 02 watch comes as a kit and contains the casing, pins and strap ready to be assembled using the tools provided.
Working in partnership with world-renowned Scottish Ballet, Instrmnt's promotional film features principal dancers Sophie Martin and Christopher Harrison and is directed by videographers James & Charles Stapleton of Raspberry & Jam (Cereal Magazine, Four Seasons, Perfumer H). Consultation and profession input was provided from Scottish Ballet's artistic director, Christopher Hampson.
An original score, commissioned by Instrmnt, was created by John Twells (Managing Editor, FACT Magazine) and producer Kaan Erbay, evoking the surreal nostalgia of a child's jewellery box.
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Source:
dezeenmagazine
URL:
https://www.youtube.com/user/dezeenmagazine
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