Front's designs for Moooi informed by the "the magic objects can bring" - Architecture Blogs

Front's designs for Moooi informed by the "the magic objects can bring"



In this Design Dreams video produced by Dezeen for Moooi, Swedish design duo Front explains how nature and the Swedish landscape informs their design process.

Stockholm studio Front has worked with Moooi on a number of pieces, ranging from lamps and ceiling lights to tables and carpets.

Front's work is characterised by its vibrancy with products that feature intricate patterns and optical illusions. The duo is best known for a collection of lifesize animal lamps for Moooi, such the iconic Horse Lamp.

The studio is led by Swedish designers Anna Lindgren and Sofia Lagerkvist, who met while studying industrial design in Stockholm.

In an exclusive video interview with Dezeen, the pair described how their work is informed by experimentation and research into materials, landscapes, manufacturing processes and stories.
"We are fascinated with the magic that objects can bring you," said Lagerkvist in the video.

Read more on Dezeen: https://www.dezeen.com/"p=1866794

WATCH NEXT: Andrés Reisinger brings viral Hortensia chair to life for Moooi - https://youtu.be/VuSJaTlWEsk

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