Driade's Moon Mission for Milan design week 2018 | Design | Dezeen
Writer Gianluigi Ricuperati, Studio Nucleo's Piergiorgio Robino and Driade CEO Giuseppe Di Nuccio explain why they created a collection of 3D-printed furniture for the moon in this movie Dezeen produced for Driade.
Driade debuted Moon Mission in a former cinema during Milan design week 2018, to mark the 50th anniversary of the Italian design brand.
It centred around a collection of 3D-printed outdoor furniture for an imagined future settlement on the moon. Designed by Italian writer Gianluigi Ricuperati and Turin-based design collective Studio Nucleo, these pieces are based on classic Driade designs of the past.
Ricuperati, in collaboration with design agency Insititute for Production of Wonder, and designers Barbara de Micheli and Maurizio Chili.
Driade CEO Giuseppe Di Nuccio explains that the aim behind the exhibition was to emphasise how forward-thinking the brand is.
"Since the beginning, Driade has been breaking the rules," Di Nuccio says in the movie, which Dezeen filmed for Driade in Milan.
Read more on Dezeen: https://www.dezeen.com/"p=1266734
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