"Build empathy with users" says industrial designer Ayse Birsel
Designing with empathy for the consumers of today and the future is a challenge we must take on, says Birsel + Seck co-founder Ayse Birsel at a talk filmed by Dezeen for Global Design Forum in partnership with SAP.
"If we have the users in the room thinking with us and using our tools to think creatively, that changes everything," Birsel said.
Called Creating a Compelling Reason for Change, the talk brought together a panel of design and digital thought leaders to discuss how to design for consumers in the face of global economic, environmental and social pressures.
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